Selling Software Online: 8 Stages to Succeed on the Internet
Online software marketing is an activity that requires knowledge in the areas of communication, marketing, marketing and law. However, in this marketing study we will see .that it is not so difficult to inform a management solution and get profitable results. You may be interested in selling business solutions, as long as you follow the recommendations in this article.
In this tutorial, we start from the beginning that from a technical point of view your software is finished, but from a commercial point of view, no strategy has been used. Once you have started doing some marketing activities for your software, you will understand without much effort the 8 steps you should follow.
Step 1: Create a brand and set it against rivals
Product refers to all aspects that allow for commercial representation, as well as personal and professional software expert opinion. Consider this section as a requirement for selling your software online. For a product to fulfill its function, it must contain the following features:
It should be short, clear, and clear, and it should match the available domain name (example: Salesforce and your salesforce.com domain name). If .com is not available, you can select .co, .app, .es or .net. Avoid words that are difficult to identify on the web such as calle de Madrid or Nirvana (American music group).
The logo quickly conveys the product image (confidence, determination and innovation … or amateurism. Do not re-invent the wheel, it is better to make a simple design and use more than 3 colors.
Summarize in one sentence the usability of your software for users. This will allow you to position yourself and communicate effectively.
There is nothing better than drawing a SWOT, with 4 Ps on paper:
4 Ps results from marketing mix:
- market place,
For example: when you launch a Sage competing management software, you should be able to say that it is cheap and very ergonomic, even though your performance is very focused. This setting will lead to actions that are relevant to your intended audience.
Step 2: Choose a business model
The software market has undergone a real transformation with the SaaS (Software as a Service) model which came in the 2000s and that, since then, has not stopped growing. Web-based software wins most market segments due to flexibility in distribution and sales.
In this sense, the distribution mode you choose for your software determines how you market. Here is what you need to know about each of them:
The license is subject to the purchase of a permanent right to use the software by a particular user. Licensing is a down-to-earth way to distribute, but still applies to progicials (ERP / management software), in cases where data confidentiality is important or where updates are rare.
💡 Licensing has the major advantages of providing publishers with “significant” revenue: customers pay for every product right away (even before they even try it).
With the success of SaaS solutions, registration has come to the point of licensing. With this new type of contract, the customer only stops because of what they are using. Registration (monthly or annually) is the oldest form of online software, usually including software costs, updates and support.
💡 The advantage of the subscription is that customers feel free to change the software without losing the investment as they pay according to usage.
From the publisher’s point of view, the first contribution is not interesting as the regular monthly income is not very interesting. In the long run, however, this is a benefit as the monthly benefits are collected without extra effort each month.
Commission is a rare business model, but it can be interesting when a transaction transcends your platform like the Stripe platform. In this case, the use of the software is free, but you get a portion of the revenue generated by the solution.
Free license and registration
If your income is advertising, you can distribute your software for free. This is true of almost every Google tool. However, this approach to leadership is not always clear.
Example: Google has stopped scanning Gmail emails to send personalized ads. Other forms of payment may be for the service, such as open source software (GNU GPL License) for its free source codes: in this case, the services are sold to increase the amount of open source software.
Copyleft is a license granted to the author for the purpose of independent use of the software. These types of software have no commercial function and the purpose of these solutions is to enrich information and culture.
Section 3: Compliance with the Rules
Obeying the law is not the only reason for avoiding fines or imprisonment. And as a sign of seriousness and honesty, this condition is often very important for consumers.
We present an incomplete list of official issues to consider:
You may not allow the collection of data on race or ethnic origin, political, philosophical or religious views, union membership, health status or sexual health in your software.
HR software cannot contain data that violates employee privacy. Management software cannot contain “bad payment” data without notifying the person concerned.
Legal Framework against Tax Fraud
Drafts require accounting or business management systems not to allow users to control financial and accounting data. All movements should be followed in the case of tax assessment.
The first draft also allows for submission